I’ve written before about how the dangers online data collection are broad and that privacy is not an adequate conceptual model to face these challenges.
I came across this article on DataEthics.eu about a talk by Shoshana Zuboff that explains this very well: we need to protect our free will, not just our privacy.
In an upcoming article I’ll go into more depth about how the understanding that people are easily manipulated is the essential starting point for understanding these challenges.